KnowFakesTM is a B2B2C anti-counterfeit solution that caters to Manufacturers as well as consumers. Currently targeting only Indian market, it has a potential of 17 consumer product industries including all of FMCG, Pharmaceuticals, Electronics, Liquor & Tobacco and many more. KnowFakesTM expect to acquire personalized details of millions of end consumers as well thousands of clients of prominent brands and BI activities on them. It serves over mediums of SMS, website, mobile app, IVRS and API.
Global impact of counterfeiting erodes 7 to 8% of business revenue. Few industries and brands are bearing the burnt of up to 200% business loss.
Prevailing methods (govt. standards, logos, holograms, advertisments etc.) are inadequate and fail to contain the problem.
Solutions work in passive mode with no direct and real-time connect with consumers.
Limitations in hand lead to lack of consumer data gathering, causing is a major disadvantage to businesses to carry out effective marketing strategies.
Used for brining up awareness among consumers. The method has limitations, as manufacturers try one size fits all strategy in absence of relevant and authentic market details. Impact from advertisement remains limited to geography and duration of campaign. Not permanent.
Holograms, changes to colours and logos, Heat Patches, ISI and AGMark or GTIIN numbers helps in anti-counterfeiting in limited way. It requires large information per product specifics to be remembered or known by every consumer. Impossible for all human beings to remember everything about product.
Consumer/Brands can take legal help to report against the fake products or makers of them. But, due to above limitation, there is a very low percentage of reporting of counterfeits, which crashes further down to negligible numbers when it comes to conviction of culprits or awarding severe punishment off lengthy legal process.